The Mercedes-Benz Fashion Week was one of the first feature videos we produced in 2013. As a new startup, we weren’t able to get credentialed in time, but we wanted to cover the event in a localized way. Our videojournalist, Mimi Schiffman, ended up interviewing fashion week-goers about their hometown fashion influences, but we wanted the production style to reflect the glamorous details and outfits at Fashion Week. The result was more visually aesthetic and engaging than most “man on the street” videos, and we turned around the package in just a couple of days.
I was the supervising editor for the video.