February 1st, 2012.
My last day at the AP. Everyone gathered in the conference room to hear the announcement the week before. We were there to cut cake, but I welled up trying to say thank you and goodbye. “Stories come and go, but in the end, it’s all about the people,” I said, blinking back the nostalgia. The memories reminded me how lucky I’ve been these past two years. My co-workers were my first friends in an unfamiliar city, and there was no better place to learn and breathe journalism than the AP. Was I really going to leave a respected institution for an unpredictable future?
Yes.
Why?
Journalism.
What has it become? What will it be tomorrow?
Questions I think about, probably too often. I wedged myself into the industry when things were falling apart. June 2009. Business models were backfiring, structured career paths were crumbling, skill sets were expanding. The disruption was, and continues to be, relentless.
From the safety of my desk, I watched the world ebb and flow to media’s sea-change. Layoffs, Arab Spring, participatory journalism, the rise of Twitter blunders (and firings), app-mania and tech startups. At times, it was reassuring to be sheltered from the upheaval. More often than not, I felt I wasn’t doing enough. I felt I was missing something profound.
It’s true, we are in a time of transformation. An opportunity to re-imagine journalism and give it new meaning. A chance to fix media’s bleeding business model, which to me is one of the most important issues in the industry. The decline of ad and subscription sales have caused companies to lose sight of their value proposition. Instead of a physical newspaper, individual stories are now the commodity, and thanks to SEO, the “quality” of a story is measured by clicks and pageviews. Companies sell ads based on how successfully these stories play on the web and the model we’ve always known supports itself.
Kind of.
For now.
But, in my opinion, this model is detrimental to good journalism. The issue of pumping pageviews is not a revelation, it has become a disturbing reality. Top stories in mainstream media feel like a popularity contest, where the rules are exploiting headlines, creating mind-numbing top-10 lists and using search word gimmicks. What happened to informing (not distracting) society? Affecting change by enriching (rather than perpetuating fear in) people’s minds? It still happens, but not enough. The challenges we face in media are systemic, but redefining journalism begins with the business model. It’s the core of what sustains an organization and how it operates. There needs to be a better way.
These questions sparked a need for answers. Eventually, I was no longer observing, but aspiring to join a movement of people experimenting and looking for solutions from the ground-up. I may not find the answer, but I knew I needed to try.
I left my job because I deeply believe:
- now is the time to experiment and learn new things
- this idea is worth pursuing
- journalism can do better
It was not an easy decision. It’s been over three weeks, and I can attest it’s a long and lonely road ahead. Fortunately, I’m teaching at ASU’s j-school this semester, and learning and meeting interesting people along the way. There are countless pros and cons to flying solo and having a never-ending list of things to do, but I can confidently say I have no regrets.
In the end, that’s all that matters.
